How to add Responsive Bottom Sticky Ads with with scroll down to hide and up to show | Bottom Sticky Ads in Blogger
How to add Responsive Bottom Sticky Ads with with scroll down to hide and up to show | How to Add Bottom Sticky Ads in Blogger
With so many types of ad units available, it’s hard for publishers to decide on which types to use. Sticky ads are a newer ad unit designed to help publishers create a more engaging ad experience for their audience. This type of ad stands out above the rest as it’s designed to be anchored or fixed in a specific area of the screen while the user scrolls through the content. Let’s take a closer look at this ad type, it’s pros & cons, how to set it up and more
What is a sticky Ad?
Sticky ads are increasingly being used by publishers and advertisers for their performance benefits. And below, we shall discuss how to have the best sticky ads, why you should opt for them, and how to set up sticky ads.
MORE INFORMATION ABOUT STICKY ADS
Sticky ads are also called anchor ads since it’s anchored to the screen. They are available on both desktop and mobile devices. Implementing sticky ads on your website, though might not always be the best option.
Sticky ads can be great at increasing viewability and often resulting in higher ad revenues, but they might lead to a lousy user experience depending on whether they obstruct the user from viewing your content.
Types of Sticky Ads
Normally, there are two types of sticky ads: Horizontal and Vertical. Google Ad Manager also allows these two types. Here’s what they look like and where their location generally is:
Horizontal: These ads are present at the top or the bottom of the webpage. They generally spread from one end to the other end of the screen in a landscape manner.
Vertical: Contrary to the landscape size of horizontal sticky ads, vertical ones are portrait-sized and exist on the sides of the webpage.
PROS AND CONS
Keep in mind that results when using sticky ads will differ between publishers and that testing is required.
Pros
- Increased viewability of ads
- Higher yield/ad revenues
- Not as intrusive as non-standard ads
- Highly customizable in terms of size depending on the device
- Can be targeted by header bidding and Google Ad Exchange which will result in more auction pressure
- You can customize it to allow users to close or dismiss ads and continue reading content
- Publishers using MonetizeMore’s Header Bidding codes don’t need to worry about how to make their ads sticky. Our codes will handle it for them.
Cons
- Not all ad networks allow sticky ads and using it could get your account banned (e.g. Facebook, AdSense – unless you use their anchor ad unit)
- Can lead to a bad user experience
- Not all publishers have the tech or developer resources to deploy or customize anchor ads
- Can negatively impact the performance of other ads
CONCLUSION
Sticky ads offer many benefits for publishers, but testing is needed before knowing for sure whether you should make it a part of your ad monetization plan or not.
